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Content marketing is increasingly becoming core of any Sales, PR, and Marketing strategy, and if you roll in the cycle of digital marketing pros and enthusiast, ‘storytelling’ is one buzzword that trended in 2014 – a fairly ‘new’ way of engaging with prospective and current customers in other to generate leads and make sales respectively.
Mirror this to a startup and it becomes evident that blogging which happens to be the go-to place or better yet warehouse for any content to be used for marketing purposes – driven on to social media platforms such as Facebook, Twitter, Instagram, et al – is one not to be taken for granted.
So why should startup founders get on the blogging train with the likes of Jason Njoku of IrokoTV, Mark Essien ofHotels.ng, and Iyin Aboyeji of Andela?
For Context: TechCabal had an interview with Kola Oyeneyin, founder of Autogenius — a startup looking to disrupt the insurance industry in Nigeria. Having read the interview I culled up 5 valuable lessons for entrepreneurs who aspire to launch game-changing startups. The original interview of Autogenius is here.
1. Good idea that sounds like a bad idea
Peter Thiel was in Dublin recently for the Web Summit and after seeing him talk (along side 3 teen entrepreneurs from his foundation) I started to get a better grasp at his rant on ‘good ideas that sound like bad ideas’ and how these are ideas that eventually disrupt or carry attributes of true innovation. Ben Horowitz jumped on the bandwagon and this video of his does shed good light on the topic.
I realized that Insurance worked. I had tasted the value of insurance and I loved it.
I’d like to think Autogenius is one of such type of ideas especially since you can draw a parallels with the beginning of Airbnb as both Founders have secrets, in this case it is Kola Oyeneyin’s personal experience with insurance.