5 Reasons Why Every Startup Founder Should Blog

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Content marketing is increasingly becoming core of any Sales, PR, and Marketing strategy, and if you roll in the cycle of digital marketing pros and enthusiast, ‘storytelling’ is one buzzword that trended in 2014 – a fairly ‘new’ way of engaging with prospective and current customers in other to generate leads and make sales respectively.

Mirror this to a startup and it becomes evident that blogging which happens to be the go-to place or better yet warehouse for any content to be used for marketing purposes – driven on to social media platforms such as Facebook, Twitter, Instagram, et al – is one not to be taken for granted.

So why should startup founders get on the blogging train with the likes of Jason Njoku of IrokoTV, Mark Essien ofHotels.ng, and Iyin Aboyeji of Andela?

Continue reading 5 Reasons Why Every Startup Founder Should Blog

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