After all is hacked and pitched at Startup Weekend Dublin… #SWDub

#SWDub 2014  in one word was a priceless experience for me as an individual and team – OnePlace. Many thanks to all the contributed to our progress and personal development – and too many people did from organizers like @GeneMurphy, Andrea, and Matthew Gonzalez to Mentors like Cristina, Paul Watson, Donal, Jade, and Ed, not forgetting the judges and other participants.

In retrospect  and addition to the 7 takeaways from Day 1 and 5 lessons from Day 2,  here is a compilation of 10 lessons and takeaways from the final pitches and judges comments and final outcomes of 54 hours spent in Google Ireland for the Startup Weekend 2014:

1. It’s all about the Customer – Gary Layden & Co.


2. Tinder for What? Build a solution not a clone/derivative to another solution

3. We want more girls women in tech

4. Journey >> destination:  Best Pitch by Insurify’s @Tracy_Keogh

5. Show proof – Customer Feedback, Opt-ins, Sign Ups.  

6. B2B = Lesser Risk = Faster path to Monetization = Investor Friendly

7. Industry-targeted startup solution win:  @Simplifly ->Travel


8. Live demo in a less than 10 minutes pitch? Don’t Do It.

9. Don’t trade funny for cheesy (like I did in #10)


10. After all is hacked and pitched… Sh*p that Sh*t!

That’s all from #SWDub at least for 2014. Sure looking forward to the next one but till then follow @OnePlaceHQ for updates on how things unfold and I’m at @NubiKay and/or @NubiKayBlog.

Many thanks again to everybody involved and I meant it when I said:

..I do doff my hat again. Cheers.


5 lessons from the second day at Startup Weekend Dublin | #SWDub

Swell 2nd day at Startup Weekend Dublin and now into the final 10 hours (or less). If you missed out on the 7 takeaways you had better catch up but for now here are some lessons from:

Sell the selling point and nothing else.

Sounds crazy but we found ourselves pitching with a wrong description to our solution. We focused on a tiny bit of how we came up with the solution – the customer doesn’t care about that – instead of pitching the solution itself. An extreme example is Dominos Pizza running a marketing campaign about their ovens instead of pizza.

Hacking Checkpoint: In retrospect, ask for Help.

The mid-weekend health check had us tell what the story was so far – what had been done, what was to be done, and resource, people, and help needed. Very critical part of the weekend as we could evaluate the work put in and plan for the next mile. We also so our lapses and go help-seeking from mentors, organizers, and other participants that were up for help-giving. Special shout out to our caretaker – @MatthewGonzalez.

Mentors are NOT always overrated.

Kudos to the organizers for the quality of mentors at the startup weekend. We really got priceless inputs from our mentors including @Donal_Cahalane who pushed on us getting things done, @PaulMWatson on technology and branding – how to best describe #OnePlace to our target market (hitting the pain points), and last but not least @CristinaLuminea on possibly helping us crack our revenue model code. If this was all we got from #SWDub, it was definitely worth the experience. Big thanks to Ed on golden tips on designing a presentation deck.

Leave the hacking table. Talk to prospective users.

Data is sweet especially for validating hypothesis but it doesn’t always come to you while sitting behind a computer.  I found myself walking around talking to people and getting interesting insight on the needs and wants of the consumer – more value proposition and opportunities


Small (but mighty) teams move things along faster.

We are a team of 3 – Alex Keaney, Daniel Beere, and me. One thing I noticed from large teams of up to 11 was they went on a wild goose chase on business model, technology, UI, UX, and validation before coming back to the take off point at the start of the weekend. Although a valuable experience it seemed a waste of time in comparison to a small team where decision making and getting shit done was fast paced.

It’s back to hacking away on the last day of Startup Weekend Dublin. Catch me on twitter – @NubiKay @NubiKayBlog and @OnePlaceHQ. Let’s go!

P.S. Apologies for any typos. This dude is….

#SWDub | 7 Takeways from Startup Weekend Dublin

Awesome first day at Google for Startup Weekend. The energy is up high to the roof with developers, designers and business peoples ready to hack away for the next 54 hours.

OnePlace is here after just winning the Accenture Leaders of Tomorrow Award and securing a place on the September 2014 NDRC launchpad but all we, Alex Keaney and I, have is an idea and the business acumen. That’s why we came to #SWDub to take it to the next level and it is exciting having Daniel Beere – a kick-ass UI/UX designer on the team to make this happen.

The journey has been amazing so far and here are 7 takeaways from the Day 1 at #SWDub:

1. Developers are scarce. Biz Devs are in surplus. Designers are latinos.


2. Social and Mobile is king. More than 80% of Pitched Ideas


3. Find a problem that affects you. Solve if for others.


4. Growth Hacking your Team = 50% Jokes + 40% Laughs + 10% Ideas


5. Hardware/Dashboards are NOT sexy to pitch… …just yet.


6. Digital Pancakes: Word Play > Ideas > Start > Validate


7. “Save the world” startups are not welcome.


Oh you didn’t think I was going to write a 1,000 word post, did you? It’s back to hacking away for Day 2.  You can follow live updates from me on twitter – @NubiKay @NubiKayBlog and @OnePlaceHQ.