5 Reasons Why Every Startup Founder Should Blog


Content marketing is increasingly becoming core of any Sales, PR, and Marketing strategy, and if you roll in the cycle of digital marketing pros and enthusiast, ‘storytelling’ is one buzzword that trended in 2014 – a fairly ‘new’ way of engaging with prospective and current customers in other to generate leads and make sales respectively.

Mirror this to a startup and it becomes evident that blogging which happens to be the go-to place or better yet warehouse for any content to be used for marketing purposes – driven on to social media platforms such as Facebook, Twitter, Instagram, et al – is one not to be taken for granted.

So why should startup founders get on the blogging train with the likes of Jason Njoku of IrokoTV, Mark Essien ofHotels.ng, and Iyin Aboyeji of Andela?

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The Social Chef

My name is Nubi Kay’ and I’m a foodie.

It’s pretty rare to watch interesting movies that have glaring lessons for small businesses and brands but this was not the case with the movie — Chef.

I’d recommend every business owner, marketing department, and aspiring start-up founders to watch the movie as soon as possible. In the meantime, here are 5 social media takeaways:

Continue reading The Social Chef

Winning Markets – 5 Point Social Media Strategy to Scale Your Business

Start-ups and businesses can now launch at or scale into many Africa markets by adopting technologies such as the Internet and social media however how are the odds of winning in various markets increased by ones social media strategy.

REGISTER: Social Media For Start-Ups 2.0 – Connecting With The African Markets

While I’d be doing a deep dive on this during Social Media Week, here are 5 points your strategy should focus on when it comes to exploring and scaling into new markets:


1. Location

First is to actually know where your market is. This goes past the geographical location but their virtual location, as it is very important to know what platforms they can be found on – Facebook, Websites, Mobile, Email, Instant Messengers, Apps, etc.


2. Language

Having found your market, next is to understand their language. You don’t want to land in a young French community and start speaking pidgin English to them. What’s the market tone and vocab?


3. Demography

Understanding the language of your market is not enough. Let’s say you found your market and happen to speak their language, you want to get their attention, and that’s done by knowing their interest – even if it’s not related to your product/service offer.


4. Leaders and Influencers

Every community or market often have influencers or leaders that they rally around to get validation from. When looking at new markets you want to find this people and work with them as they double the speed the effects of your marketing efforts and adoption rate.


5. Content

So you’ve got your location, understand the language, know the interest of your target market and have identified the market leaders and influencers, all that’s left is creating and promoting content to engage with that market via social media.

Now this is just the tip of the iceberg. RSVP for the deep dive at Social Media Week on Friday, February 21 from 4-6pm (Nigerian time).