The 2014 edition of the ‘Get Naked’ campaign kicked off with a closed shoot in April, which held at Ovation Magazine head office in Lagos, Nigeria. The closed shoot had famous faces such as Tee A, Ashionye, MTV VJ – Ehiz, Taofick Okoya, 2013 Elite Model Winner Nneoma Anosike, Vector, Nikki Laoye, Bassey Ikpi, Zaina and many more getting naked for the initiative, with Sunmisola Olorunisola as the official photographer for the campaign.
‘Get Naked’ is a creative photo campaign created by SheiFunmi Nomia-Yusuf to raise awareness about the risks of the incurable HIV/AIDS disease amongst teenagers and young adults. This initiative is primarily a result of the social and psychological stigma associated with the HIV virus as well as the AIDS disease.
The aim of this initiative is evident in it’s tagline: Go “BOLD” and “BARE”….protect yourself! As Nigerian youths, we know people that live with this disease undergo prejudice as well as stigmatization and as a result, disclosure is less and risks of infection are high.