Social Media War: Leverage On Competitor’s Misfortune

This above photo is from a Facebook update made by Konga.com – an online retail store, and it was made in response to a competitor – Kasuwa (now Jumia.com) laying off about half of its staff – some were poached from good companies, luring with twice/thrice the salary they held. These people barely spent 3 months and shown the door – or so the story goes.

Konga.com is somewhat the people’s favorite as far as e-commerce services is concerned and that is because of the delivery speed which ranges from 2-48 hours. Although coverage area for now is only Lagos, it delivers as compared to a Kasuwa that claims to have a nation wide coverage and takes weeks to deliver.

So here’s Konga.com playing the card to mocking Kasuwa (or Jumia) while consoling the victims of the lay-off – on Facebook (and Twitter)!

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