The word ‘disrupt’ is one tech entrepreneurs have gotten used to and find it so easy to throw out every now and then that it has become quite difficult to know what startup ventures will really disrupt industries.
Perhaps the most convincing definition of a disruptive idea is one by Clayton M. Christen, where it is more about making a product or service more accessible and affordable to a larger market.
That said, I have come up with six startup ideas that, ceteris paribus, will disrupt Africa. I am sharing five of them in this article as I’m currently working on the last one – Travel Bay, to launch soon. So let’s get started.
Continue reading 5 startup ideas to disrupt Africa
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Content marketing is increasingly becoming core of any Sales, PR, and Marketing strategy, and if you roll in the cycle of digital marketing pros and enthusiast, ‘storytelling’ is one buzzword that trended in 2014 – a fairly ‘new’ way of engaging with prospective and current customers in other to generate leads and make sales respectively.
Mirror this to a startup and it becomes evident that blogging which happens to be the go-to place or better yet warehouse for any content to be used for marketing purposes – driven on to social media platforms such as Facebook, Twitter, Instagram, et al – is one not to be taken for granted.
So why should startup founders get on the blogging train with the likes of Jason Njoku of IrokoTV, Mark Essien ofHotels.ng, and Iyin Aboyeji of Andela?
Continue reading 5 Reasons Why Every Startup Founder Should Blog
No more daily quotes from me this year. I’ve decided to go with weekly videos in 2015. So that’s 52 videos on tips, lessons, and packets of knowledge gained in business, personal development, as well as investment opportunities.
See the Week 0 of 52 and intro video below
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1. Mention to Engage
You can optimise engagement on Twitter by @mentioning people, brands, etc. inside of tweet. Tweetdeck is a recommended tool for finding twitter handles easily due to the auto-complete and comprehensive search result feature.
2. Queue ‘Em Up!
You can easily create queue slots on HootSuite and Buffer and just queue up tweets ahead of time to deal with issues like lack of WiFi/internet access, low battery, etc. With the Buffer app you can have up to 10 slots on the free version and unlimited on the paid version, while HootSuite suggest when best to schedule your tweet based on when your followers are most active.
Continue reading 5 Pro-Tips To Up Your Twitter Game
The 2014 edition of the ‘Get Naked’ campaign kicked off with a closed shoot in April, which held at Ovation Magazine head office in Lagos, Nigeria. The closed shoot had famous faces such as Tee A, Ashionye, MTV VJ – Ehiz, Taofick Okoya, 2013 Elite Model Winner Nneoma Anosike, Vector, Nikki Laoye, Bassey Ikpi, Zaina and many more getting naked for the initiative, with Sunmisola Olorunisola as the official photographer for the campaign.
‘Get Naked’ is a creative photo campaign created by SheiFunmi Nomia-Yusuf to raise awareness about the risks of the incurable HIV/AIDS disease amongst teenagers and young adults. This initiative is primarily a result of the social and psychological stigma associated with the HIV virus as well as the AIDS disease.
The aim of this initiative is evident in it’s tagline: Go “BOLD” and “BARE”….protect yourself! As Nigerian youths, we know people that live with this disease undergo prejudice as well as stigmatization and as a result, disclosure is less and risks of infection are high.
Continue reading Sheifunmi rallies influencers for World Aids Day’s #GetNaked campaign