The word ‘disrupt’ is one tech entrepreneurs have gotten used to and find it so easy to throw out every now and then that it has become quite difficult to know what startup ventures will really disrupt industries.
Perhaps the most convincing definition of a disruptive idea is one by Clayton M. Christen, where it is more about making a product or service more accessible and affordable to a larger market.
That said, I have come up with six startup ideas that, ceteris paribus, will disrupt Africa. I am sharing five of them in this article as I’m currently working on the last one – Travel Bay, to launch soon. So let’s get started.
Continue reading 5 startup ideas to disrupt Africa
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Content marketing is increasingly becoming core of any Sales, PR, and Marketing strategy, and if you roll in the cycle of digital marketing pros and enthusiast, ‘storytelling’ is one buzzword that trended in 2014 – a fairly ‘new’ way of engaging with prospective and current customers in other to generate leads and make sales respectively.
Mirror this to a startup and it becomes evident that blogging which happens to be the go-to place or better yet warehouse for any content to be used for marketing purposes – driven on to social media platforms such as Facebook, Twitter, Instagram, et al – is one not to be taken for granted.
So why should startup founders get on the blogging train with the likes of Jason Njoku of IrokoTV, Mark Essien ofHotels.ng, and Iyin Aboyeji of Andela?
Continue reading 5 Reasons Why Every Startup Founder Should Blog
No more daily quotes from me this year. I’ve decided to go with weekly videos in 2015. So that’s 52 videos on tips, lessons, and packets of knowledge gained in business, personal development, as well as investment opportunities.
See the Week 0 of 52 and intro video below
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1. Mention to Engage
You can optimise engagement on Twitter by @mentioning people, brands, etc. inside of tweet. Tweetdeck is a recommended tool for finding twitter handles easily due to the auto-complete and comprehensive search result feature.
2. Queue ‘Em Up!
You can easily create queue slots on HootSuite and Buffer and just queue up tweets ahead of time to deal with issues like lack of WiFi/internet access, low battery, etc. With the Buffer app you can have up to 10 slots on the free version and unlimited on the paid version, while HootSuite suggest when best to schedule your tweet based on when your followers are most active.
Continue reading 5 Pro-Tips To Up Your Twitter Game
The 2014 edition of the ‘Get Naked’ campaign kicked off with a closed shoot in April, which held at Ovation Magazine head office in Lagos, Nigeria. The closed shoot had famous faces such as Tee A, Ashionye, MTV VJ – Ehiz, Taofick Okoya, 2013 Elite Model Winner Nneoma Anosike, Vector, Nikki Laoye, Bassey Ikpi, Zaina and many more getting naked for the initiative, with Sunmisola Olorunisola as the official photographer for the campaign.
‘Get Naked’ is a creative photo campaign created by SheiFunmi Nomia-Yusuf to raise awareness about the risks of the incurable HIV/AIDS disease amongst teenagers and young adults. This initiative is primarily a result of the social and psychological stigma associated with the HIV virus as well as the AIDS disease.
The aim of this initiative is evident in it’s tagline: Go “BOLD” and “BARE”….protect yourself! As Nigerian youths, we know people that live with this disease undergo prejudice as well as stigmatization and as a result, disclosure is less and risks of infection are high.
Continue reading Sheifunmi rallies influencers for World Aids Day’s #GetNaked campaign
For Context: TechCabal had an interview with Kola Oyeneyin, founder of Autogenius — a startup looking to disrupt the insurance industry in Nigeria. Having read the interview I culled up 5 valuable lessons for entrepreneurs who aspire to launch game-changing startups. The original interview of Autogenius is here.
1. Good idea that sounds like a bad idea
Peter Thiel was in Dublin recently for the Web Summit and after seeing him talk (along side 3 teen entrepreneurs from his foundation) I started to get a better grasp at his rant on ‘good ideas that sound like bad ideas’ and how these are ideas that eventually disrupt or carry attributes of true innovation. Ben Horowitz jumped on the bandwagon and this video of his does shed good light on the topic.
I realized that Insurance worked. I had tasted the value of insurance and I loved it.
I’d like to think Autogenius is one of such type of ideas especially since you can draw a parallels with the beginning of Airbnb as both Founders have secrets, in this case it is Kola Oyeneyin’s personal experience with insurance.
Continue reading 5 startup lessons from an entrepreneur’s interview
12 hours later and it’s touch down Beijing in the company of a pumped Enactus UCD team from Dublin. We had been crowned champions of Ireland a couple of months and were now to present the award winning project — Generation Accommodation on a world stage.
I have tried to capture moments, memories, and happenings in little packetsand themes as shown below. Enjoy.
Missing Luggage. Extra Yuan
I had arrived the Dublin airport with two bags — both able to fit in the cabin and weighing under 10KG each. After debating with myself I checked-in the bigger bag only to arrive Beijing and no bag on the belt. Arrrgh, I should have just taken the bag on board, after all other people’s hand luggage are…
This thought was interrupted when the airport official handed me a British Airway Visa debit card and a 400 Yuan compensation — a silver lining you could say as I was reunited with my bag 24 hours later.
Key lessons: Travel is a [higher] form of education. The journey is of more value than the destination; and nothing comes of panicking, so relax.
Continue reading Beijing Memoirs – moments, memories, and happenings from my trip to China
Twitter happens to be my all time favourite social network as it makes the case to immediately connect with any user when you know their @twitterhandle. It sure goes up from there to being able to send a DM (if they follow you), follow and participate in conversations via #hashtags, and simply sharing photos, videos, http://weblin.ks, and text in 140 characters (or less).
However, how do you take your twitter game to the next level? Well, here are 3 tools I’d recommend you check out:
Continue reading 3 Social Media Tools For Better Performance on Twitter